3 G Mobile Business

1. Introduction 2. Evolution from 1G to 3G (UMTS) 3. Characteristics of mobile application 4. Key market figures 4.1 World market 4.2 German market 5. The business environment for Mobile Applications 5.1 The role of suppliers 5.1.1 Infrastructure suppliers 5.1.2 Content suppliers 5.2 The role of customers 5.2.1 Service Providers and other distributors 5.2.2 Consumers 5.2.2.1 ARPU and CCPU 5.2.2.2 CPGA and Churn rate 5.2.2.3 Segmentation 5.3 The role of substitutes 5.4 The role of industry competition 5.4.1 Worldwide competition 5.4.2 Competition in Germany 5.4.3 Price competition 5.4.4 Competition on the cost side 5.4.5 Intangible assets 5.5 The threat of new market entrants 5.6 Regulation 6. Market for 3 G applications 6.1 Personal content 6.2 Third party content 7. Outlook and Conclusion