The Responsive Chord
Softcover
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Description
Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
198
Price
16.10 €
Description
Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
198
Price
16.10 €