The Power of Persuasion

"An engaging, highly readable survey of the sophisticated methodsof persuasion we encounter in various situations. From televisionto telemarketing and from self-deception to suicide cults, Levinetakes a hard look at all the ways we attempt to persuade eachother--and how and why they work (or don't). . . . The next timeyou wonder what possessed you to pay $50 for a medallioncommemorating the series finale of Friends, you'll know where toturn." --Slashdot.org "If you're like most people, you think advertising and marketingwork--just not on you. Robert Levine's The Power of Persuasiondemonstrates how even the best-educated cynics among us can bevictimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--toarm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in manyrealms of your life." --Philip Zimbardo former president, American PsychologicalAssociation