The Four
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Description
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Book Information
Posts
Das Buch hat mir sehr gut gefallen und ich konnte noch so einiges über die Technologiegiganten (amazon, Facebook, Apple und Google) dazu lernen.
„The Four“ von Scott Galloway ist eine tiefgründige Analyse der vier großen Technologiegiganten: Amazon, Apple, Facebook und Google. Galloway beleuchtet, wie diese Unternehmen in unser Leben eingedrungen sind und es nachhaltig verändert haben. Er untersucht ihre Strategien, Geschäftspraktiken und den immensen Einfluss, den sie auf Wirtschaft und Gesellschaft ausüben. Dabei ist Galloways Ton oft provokativ und unterhaltsam, aber auch lehrreich. Er zeigt nicht nur die Stärken dieser Unternehmen auf, sondern auch ihre Schattenseiten. Insgesamt ist „The Four“ eine spannende Lektüre für jeden, der die Mechanismen hinter den größten Technologieunternehmen verstehen möchte.
Description
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions:
- How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)?
- Why does the stock market forgive them for sins that would destroy other firms?
- And as they race to become the world's first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Book Information
Posts
Das Buch hat mir sehr gut gefallen und ich konnte noch so einiges über die Technologiegiganten (amazon, Facebook, Apple und Google) dazu lernen.
„The Four“ von Scott Galloway ist eine tiefgründige Analyse der vier großen Technologiegiganten: Amazon, Apple, Facebook und Google. Galloway beleuchtet, wie diese Unternehmen in unser Leben eingedrungen sind und es nachhaltig verändert haben. Er untersucht ihre Strategien, Geschäftspraktiken und den immensen Einfluss, den sie auf Wirtschaft und Gesellschaft ausüben. Dabei ist Galloways Ton oft provokativ und unterhaltsam, aber auch lehrreich. Er zeigt nicht nur die Stärken dieser Unternehmen auf, sondern auch ihre Schattenseiten. Insgesamt ist „The Four“ eine spannende Lektüre für jeden, der die Mechanismen hinter den größten Technologieunternehmen verstehen möchte.