Taking Ideas to Market
by Tim Jones
Ebook
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Description
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new conceptsand selecting the best opportunities to managing a new productlaunch and ensuring effective delivery
Examples and lessons from some of the world's most successfulbusinesses, including ABB, eBay, 3M and Zara, and ideas from thesmartest thinkers, including Edward de Bono, John Kao, RobertCooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Ebook
Pages
118
Price
9.99 €
Description
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new conceptsand selecting the best opportunities to managing a new productlaunch and ensuring effective delivery
Examples and lessons from some of the world's most successfulbusinesses, including ABB, eBay, 3M and Zara, and ideas from thesmartest thinkers, including Edward de Bono, John Kao, RobertCooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Ebook
Pages
118
Price
9.99 €