Successful Online Start-Ups For Dummies, Australia and New Zeal

The how-to guide to starting, funding, running, and exiting asuccessful online business in less than three months Getting a thriving online enterprise up and running takes morethan just a good idea. It involves building a website, developingit into a viable business, maintaining cash flow, hiring a staff,and much more. The task can seem daunting, but Successful OnlineStart-Ups For Dummies is here to help, showing prospectiveentrepreneurs how to develop a sound business plan, set up a propercompany structure, and attract investment/funding in less thanthree months. Many entrepreneurs have a great idea and the technical know-howto get a website up and running, but forget that it's a businessthat requires capital, management and continual growth.Successful Online Start-Ups For Dummies teaches newstart-ups how to get "investment ready" and attract the rightbackers in a very competitive market, giving readers the specificknow-how to keep their business running--or how to turn itover quickly and profitably so they can move onto their nextstart-up or retire. * Gives budding entrepreneurs everything they need to build andsell a profitable online business * Topics covered include "bootstrapping," common mistakes andmissed opportunities at every step of the start-up business cycle,achieving rapid but sustainable growth, attracting the attention ofinvestors and mentors, market validation, and much more * Includes content specially tailored for readers in Australiaand New Zealand, including details on all the major incubatorevents and start-up workshops in both countries A great idea isn't enough to achieve real business success,making Successful Online Start-Ups For Dummies the potentialdifference between personal financial disaster and a comfortableearly retirement.