My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

Softcover
1.01

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Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

Book Information

Main Genre
Biographies
Sub Genre
Business & Industry
Format
Softcover
Pages
336
Price
19.00 €

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1.4 I expected a lot more and many different ones, but we're all about water, which was a bit disappointing.

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