Guerrilla Marketing for Consultants

Trusted advice on successful consulting from the authors of thebestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers witha glut of information at their fingertips and doubts about thevalue consultants add. Guerrilla Marketing for Consultants is thefirst book to reveal how guerrilla marketing can transform today'schallenges into golden opportunities for winning profitable workfrom the new breed of consulting clients. Packed with information,this step-by-step guide details the 12 marketing secrets everyconsultant should know, the anatomy of a marketing plan, Web sites,sources of free publicity, direct-mail marketing, winningproposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Boardof Guerrilla Marketing International and the author or coauthor ofmore than 30 books, including the bestselling Guerrilla Marketingseries. Michael W. McLaughlin (Mill Valley, CA) has been a partnerwith Deloitte Consulting since 1994.