Eating the Big Fish
by Adam Morgan
Hardback
ProduktmanagementBusiness &Amp; ManagementWerbungWirtschaft / Werbung, Marketing
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Description
In Eating the Big Fish, Adam Morgan offers hands-on advice, examples, and useful information to the #2, #3, and #4 brands looking to compete effectively with the top banana. He defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Hardback
Pages
304
Price
56.00 €
Description
In Eating the Big Fish, Adam Morgan offers hands-on advice, examples, and useful information to the #2, #3, and #4 brands looking to compete effectively with the top banana. He defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Hardback
Pages
304
Price
56.00 €