Differentiate or Die
by Jack Trout
Softcover
Business &Amp; ManagementMarketingMarketing U. VertriebWerbung
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Description
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
230
Price
32.00 €
Description
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
230
Price
32.00 €