Crystallizing Public Opinion

Crystallizing Public Opinion

Softcover

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Description

- Propaganda by Edward Bernays, which was reprinted by Ig in 2004, has sold nearly 30,000 copies, and has become a seminal text, widely taught in colleges across disciplines.

- Crystallizing Public Opinion was the first book ever written about public relations and the PR industry, and is a foundational text in this area.

- Many professors already teach Crystallizing in their classrooms, establishing strong demand for this title. We expect to tap into this, and with a new edition, extend the use of the title further into academic disciplines.

- As with Propaganda, Crystallizing will feature an introduction by Mark Crispin Miller.

Book Information

Main Genre
N/A
Sub Genre
N/A
Format
Softcover
Pages
216
Price
15.50 €
Crystallizing Public Opinion