Brand Psychology
by Laura Busche
Softcover
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Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
398
Price
89.00 €
Description
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
398
Price
89.00 €