Winning At Innovation
von Philip Kotler
E-Book
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Beschreibung
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
E-Book
Seitenzahl
272
Preis
N/A
Beschreibung
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
E-Book
Seitenzahl
272
Preis
N/A