Unreasonable Success and How to Achieve It

Bestselling author Richard Koch shares the secret map to success, revealing the ten key attributes and experiences that are the ingredients for elite performance in all walks of life.

Any individual's life contains a multitude of unique particularities. Everyone's story is different. But underneath the blur of local circumstances and personal idiosyncrasies, there is a hidden map charting the path to achievement.

Using case studies from hugely influential figures past and present, as well as examples from his career as a management consultant, investor and entrepreneur, Koch reveals the ten landmarks consistent in the life stories of each of his subjects.

Landmarks on the map to success include:
- Self-belief
- Olympian expectations
- Transformative experiences
- Honing a signature skill
- Make your own trail
- Find your vehicle
- Thrive on setbacks
- Develop intuition and risk short-cuts
- Dare to magine
- Distort reality

In each chapter, Koch will describe the key ingredient for success and how his illustrious cast of characters came to utilise it on their own path to greatness. He explains how the reader can learn from his own experiences, as well as that of figures as varied as Jeff Bezos, Madonna, Steve Jobs and Helena Rubinstein. Each chapter features interactive charts and diagrams that will help the reader chart their way along the map.

It is time to unfurl the map of success and begin your journey towards a new future.