Taking Ideas to Market

Fast track route to successfully taking new ideas to market Covers the key areas of innovation, from generating new conceptsand selecting the best opportunities to managing a new productlaunch and ensuring effective delivery Examples and lessons from some of the world's most successfulbusinesses, including ABB, eBay, 3M and Zara, and ideas from thesmartest thinkers, including Edward de Bono, John Kao, RobertCooper, Gary Hamel and Clayton Christiansen Includes a comprehensive resources guide