Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
von Matt Hills
Hardcover
Jetzt kaufen
Durch das Verwenden dieser Links unterstützt du READO. Wir erhalten eine Vermittlungsprovision, ohne dass dir zusätzliche Kosten entstehen.
Beschreibung
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Kunst
Format
Hardcover
Seitenzahl
146
Preis
49.99 €
Beschreibung
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Kunst
Format
Hardcover
Seitenzahl
146
Preis
49.99 €