Differentiate or Die
von Jack Trout
Taschenbuch
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Beschreibung
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
230
Preis
32.00 €
Beschreibung
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
230
Preis
32.00 €