Top Class Competitors

Three decades ago competitiveness was unheard-of; today it hastaken the world by storm. But what is it? And will it last? InTop Class Competitors Stéphane Garelli - professor atIMD business school where he is also head of the WorldCompetitiveness Centre, professor at the University of Lausanne,and former managing director of the World Economic Forum - definescompetitiveness as the ability of a nation, company or individualto manage a set of disparate competencies to achieve prosperity.For instance, along with traditional policies a nation must tackleeducation and security to sustain economic development. Companiesmust manage soft issues such as brands to beat the competition. Andindividuals must reinvent themselves to survive. These fields ofresearch did not exist until recently - now, competitiveness makesthe link. Top Class Competitors is a journey through the brave newworld of competitiveness. What are its historical origins? How doesit impact the management of a nation? How do companies thrive on itin an international environment? What is the impact on workstructures and value systems? Above all, is there acompetitiveness mindset? Exploring how competitiveness works,Stéphane Garelli shows why competitiveness is the mostpowerful tool available to unleash new levels of prosperity fornations, profit for companies and success for people.