The Vibe

While most companies claim to have a brand, only a few make anauthentic connection with customers or clients. The rest simplyhave a logo that gets slapped onto the side of a truck or onto ashirt. Today it's brands that will thrive and survive, and to builda brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, strippingaway the jargon and highlighting the essential thinking requiredbefore you spend time, money and energy on promotion andadvertising. Whether you're a commercial, industrial, retail orservice company, this book gives you the tools to create a powerfulbrand in the minds of your customers. Easy to understand, practical and relevant for businesses of allsizes, with real examples of Australian businesses -- TheVibe is what every brand needs!