Reading Management in American Studies

What are the unique selling points of American Studies in Germany? And how could Business Studies help to manage the future of the field? This book promises readers a radical change of perspective in terms of methods and topics. Silke Schmidt argues that American Studies can benefit from adding management research to their agenda. Pragmatic reading as a new tool helps to bridge the gaps between disciplinary cultures. Business narratives thus gain the function of extended case studies which allow humanities scholars to learn practical management concepts. The study thus provides a blueprint for managing disciplinary diversity to meet the demands of application-oriented research and education.