How to Establish a Unique Brand in the Consulting Profession

Consulting is one of the fastest growing professions and ironically, it tends to grow no matter what the state of the economy. Many professionals turn to consulting as a career choice in an attempt to seek refuge from the insecurities of the corporate world, corporate downsizing, and the overall decrease of opportunity in flat organizations. Establishing a recognizable brand is a crucial first step for any successful consultant. This book will offer the leverage necessary to bring in prospects, and offers the tools needed to achieve positive branding, which inherently, makes consulting services more desirable.