Game-Changing Strategies

Game-Changing Strategies explains the reasons behind thispuzzle and presents practical ideas on how established firms couldnot only discover new radical business models but also grow themnext to their existing business models. The challenge forestablished firms is not the discovery of a new business model?thereal challenge is how to make two business models coexist. Thisbook offers advice on how established firms can implementstructures and processes that make the new business model lessconflicting and more palatable to the existing business.