Bottled for Business

"Every bit as good as the beer itself." --SIR RICHARD BRANSON, Founder and Chairman, Virgin Group So what does it take to be a successful entrepreneur? There aremany different answers, but according to Karan Bilimoria, founderof Cobra Beer, do the following and you won't go far wrong: becreative, go the extra mile, have confidence in yourself and yourteam, get lucky, be disciplined, take the long-term view, learnconstantly and don't be afraid of serious amounts of hard work. Bottled for Business gets to the heart of how and why Cobra Beerhas developed into one of the world's best-loved brands. It is astory infused with the passion, belief, energy and vision of itsfounder and shares the ups and downs of how Cobra got to where itis today. But more than that, it is a story of inspiration foranyone who has dreams of running their own business. PRAISE FOR BOTTLED FOR BUSINESS "The inside scoop from one of the country's leadingentrepreneurs--essential reading." --Richard Reed, Co-founder, Innocent Drinks "Inspiring! A fascinating story of one entrepreneur's journey,worth the cover price for the 'Financing Cobra' chapter alone.Bilimoria has learned every trick in the book about how to financea growing business. If you're running a growing business, and don'twant to give away the store, READ THIS BOOK!" --John Mullins, Professor, London Business School and author,The New Business Road Test "An inspirational story." --Sir Martin Sorrell, CEO, WPP "Bottled for Business is the extraordinary account of aCambridge-educated Indian lawyer's dogged pursuit against the odds.The book is compelling, not least because it strikes at theAchilles heel of entrepreneurship in that it details thetranslation of a vision into reality. A clever and usefulbook." --Dr Mark de Rond, University Senior Lecturer at JudgeBusiness School and Fellow of Darwin College, CambridgeUniversity "Reflecting the enormous success of his business career, I haveno doubt that Bottled for Business will be a bestseller." --Lord Levene, Chairman, Lloyd's, and former Lord Mayor ofLondon