Better than the last book by Mr. Rushkoff that I have read. Better structured, more precise and coherent. The author warns us about ten phenomena that we might encounter as we're exposed to the internet, and he thoroughly describes each one and it's inherent dangers. To some of them, I still lack a recommendation by Mr. Rushkoff. A solution of sorts, what to do when we encounter this phenomenon, or better yet, how to make sure we don't encounter it at all. Other than that I recommend everyone to read this book, at least all of those who have anything to do with modern technology, especially the internet.