I generally like the approach to explain ideas in a story-telling way and the fictitious company really did the trick for me. Although I am not in the any product role, I still think it is worthwhile to read, just to get a better understanding of the whole processes. Apart from the fact that this book is basically about everyone's company, the thing that really stood out for me is the idea to remove the role of product owners, because it splits strategic and tactic planning into two different roles.