The Jobs To Be Done
by Jim Kalbach
Softcover
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Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Book Information
Main Genre
Specialized Books
Sub Genre
Art
Format
Softcover
Pages
322
Price
68.60 €
Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Book Information
Main Genre
Specialized Books
Sub Genre
Art
Format
Softcover
Pages
322
Price
68.60 €