The Flip Side of Free: Understanding the Economics of the Internet
Hardback
Buy Now
By using these links, you support READO. We receive an affiliate commission without any additional costs to you.
Description
Why "free" comes at a price: the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.
The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?
The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?
Book Information
Main Genre
N/A
Sub Genre
N/A
Format
Hardback
Pages
264
Price
N/A
Description
Why "free" comes at a price: the costs of free internet services in terms of privacy, cybersecurity, and the growing market power of technology giants.
The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?
The upside of the internet is free Wi-Fi at Starbucks, Facetime over long distances, and nearly unlimited data for downloading or streaming. The downside is that our data goes to companies that use it to make money, our financial information is exposed to hackers, and the market power of technology companies continues to increase. In The Flip Side of Free, Michael Kende shows that free internet comes at a price. We're beginning to realize this. Our all-purpose techno-caveat is "I love my smart speaker...but"--is it really tracking everything I do? listening to everything I say?
Book Information
Main Genre
N/A
Sub Genre
N/A
Format
Hardback
Pages
264
Price
N/A