THE CULT OF MAC

THE MACINTOSH IS MORE THAN A COMPUTER. IT´S A WAY OF LIFE.....THIS BOOK IS ABOUT WHAT IT IS TO BE A MACINTOSH PERSON. IT GIVES INSIGHT INTO THE GREATEST LOVE AND LOYALTIES OF ANY PRODUCT OF OUR ERA. STEVE WOZNIAK, APPLE COFOUNDER "READING (THIS BOOK) BROUGHT BACK MANY FOND MEMORIES, AS WELL AS A FEW BITTERSWEET ONES.IT´S REQUIRED READING FOR ANYONE WHO LOVES HIS OR HER MACINTOSH." GUY KAWASAKI, FORMER CHIEF EVANGELIST, APPLE "IF YOU WANT TO KNOW WHAT´S HAPPENING IN THE APPLE UNDERGROUND, TALK TO LEANDER KAHNEY." ERIC HELLWEG, CNN COLUMNIST I AM OBSESSED WITH MACS. EVERY TIME APPLE COMES OUT WITH SOMETHING NEW, I WANT IT. MY GOD, I WANT IT BAD." AUTHOR LEANDER KAHNEY (INTRODUCTION) No other computer inspires devotion like a Mac. The largest and most fervent subculture in computing, Mac fans come in all shapes and sizes, but never waver in their dedication. Like fans of a football team or rock band, Macintosh fans have their own subculture, with clearly defined obsessions and rites of passage. The Cult of Mac takes you inside the world of the Mac addict. Meet fans who get Mac tattoos and haircuts, people who travel across the globe to attend Apple Store openings, and counterculture icons who love the Mac. Discover the realm where old Macs become aquariums or bongs, origami Macs are made out of paper, and where the Macs of the future are envisioned not by suits in Cupertino, but by Mac heads all over the world. Visit the gatherings of the Mac tribe, from the big trade shows to tongue-in-cheek lookalike contests of Mac celebrities. And explore the little-publicized underbelly of Mac culture, including erotic fiction featuring Steve Jobs and the influence of mind-altering drugs on the Mac´s famous interface. Whether you´re a casual observer, a mild Mac fan, or a hardcore member of the cult, join journalist and loyal Mac user Leander Kahney as he exposes all sides of Mac fanaticism, from the innocuous to the insane. TABLE OF CONTENTS Introduction; PART 1: MACINTOSH MADNESS, Chapter 1: Techno Fetishism, Chapter 2: Macs and the Counterculture, Chapter 3: Worshipping the Two Steves, Chapter 4: Mac Tattoos and Haircuts, Chapter 5: Macspotting, Chapter 6: Mac Evangelism, Chapter 7: The Mac Web; PART 2: GATHERINGS OF THE CLAN Chapter 8: Tales of Macworld, Chapter 9: Macs in Japan; PART 3: INCESSANT TINKERERS, Chapter 10: Mac Aquariums, Chapter 11: Fantasy Macs, Chapter 12: Hardware Mods, Chapter 13: Paper Macs; PART 4: HOARDERS AND RECYCLERS, Chapter 14: Mac Collectors and Collectibles Chapter 15: Antique Macs,PART 5: Chapter 16: The iPod, Chapter 17: What Makes Mac Fans So Loyal?; Index