Mastering Fashion Marketing
by Tim Jackson
Softcover
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Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
240
Price
34.99 €
Description
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Book Information
Main Genre
Specialized Books
Sub Genre
Economics
Format
Softcover
Pages
240
Price
34.99 €