Identity

This topical new book by Zygmunt Bauman explores the notion ofidentity in the modern world. As we grapple with the insecurity and uncertainty of liquidmodernity, Bauman argues that our socio-political, cultural,professional, religious and sexual identities are undergoing aprocess of continual transformation. Identities the world over havebecome more precarious than ever: we live in an era of constantchange and disposability - whether it's last season's outfit,or car, or even partner - and our identities as a result havebecome transient and deeply elusive. In a world of rapid globalchange where national borders are increasingly eroded, ouridentities are in a state of continuous flux. Identity - a notion that by its very nature is elusive andambivalent - has become a key concept for understanding thechanging nature of social life and personal experience in ourcontemporary, liquid modern age. In this brief book, Zygmunt Baumanexplains compellingly why this is so.