Data-Driven Problem-Solving in International Business Communication

Data-Driven Problem-Solving in International Business Communication

Hardback

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Description

This study challenges the traditional approach of focusing on English as a foreign language learning in international business settings. The primary objective in such settings is to successfully create a linguistically correct document. Rather than relying on accumulated incomplete individual language knowledge, an alternative approach is to «solve a written language problem» by employing online tools to search for certain unknown technical terms. The author of this study advocates that the use of bilingual text search engines as a more viable problem-solving tool than traditional online dictionaries. Therefore, he examines how well participants are able to select correct verb-object expression using either an online dictionary or a bilingual text search engine.

Book Information

Main Genre
Specialized Books
Sub Genre
Languages
Format
Hardback
Pages
254
Price
72.50 €