All Marketers Are Liars: The Power Of Telling Authentic Stories In A Low-trust World

Examines The Importance Of Marketing The Twenty-first-century Economy, Explaining Why It Is Important For Businesses To Develop A Story About Their Product That Will Fit Society's Worldview And Encourage People To Buy One Product Over Another Identical Product. Highlights -- Got Marketing? -- Step 1. Their Worldview And Frames Got There Before You Did -- Step 2. People Notice Only The New And Then Make A Guess -- Step 3. First Impressions Start The Story -- Step 4. Great Marketers Tell Stories We Believe -- Examples : Stories Framed Around Worldviews -- Important Aside : Fibs And Frauds -- Step 5. Marketers With Authenticity Thrive -- Competing In The Lying World -- Remarkable? : The Cow Has Not Left The Building -- Bonus Pt. 1. Master Storytellers And Those Who Are Still Trying -- Bonus Pt. 2. Advanced Riffs. Seth Godin. Includes Index.