The Jobs To Be Done
von Jim Kalbach
Taschenbuch
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Beschreibung
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Kunst
Format
Taschenbuch
Seitenzahl
322
Preis
68.60 €
Beschreibung
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Kunst
Format
Taschenbuch
Seitenzahl
322
Preis
68.60 €