Professional Search Engine Optimization with PHP

Maybe you're a great programmer or IT professional, butmarketing isn't your thing. Or perhaps you're atech-savvy search engine marketer who wants a peek under the hoodof a search engine optimized web site. Search engine marketing is afield where technology and marketing are both critical andinterdependent, because small changes in the implementation of aweb site can make you or break you in search engine rankings.Furthermore, the fusion of technology and marketing know-how cancreate web site features that attract more visitors. The mission of this book is to help web developers create websites that rank well with the major search engines, and to teachsearch engine marketers how to use technology to their advantage.We assert that neither marketing nor IT can exist in a vacuum, andit is essential that they not see themselves as opposing forces inan organization. They must work together. This book aims toeducate both sides in that regard.