Mastering Fashion Marketing
von Tim Jackson
Taschenbuch
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Beschreibung
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
240
Preis
34.99 €
Beschreibung
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
240
Preis
34.99 €