Fool-Proof Marketing

Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-onguide offers fifteen methods for maximizing business performance inany economy. Depression and recession are real fears for businesses, butevery industry has its ups and downs regardless of the economy. Inresponse, Fool-Proof Marketing presents proventechniques for reversing any sales decline and developingbusiness-generating ideas for sustaining momentum when business isgood. Fool-Proof Marketing offers hands-on advice,including: * Personal strategies, from harnessing positive thought togearing up for massive action, finding time for marketing during aboom, and maximizing downtime * Time-tested marketing strategies for finding new customers andgenerating new leads, orders, and sales * Proven business strategies for cutting costs, improvingefficiency, and adapting your operating procedures to the currentbusiness climate * The latest customer service trends and methods for buildingcustomer loyalty, increasing customer retention, and maximizinglifetime customer value With Bob Bly's simple and effective marketing strategies, you'llfind new sources of revenue, cut costs, improve your customerservice, and create stronger relationships with your clients. Evenif your business is currently on track, you'll find creative waysto streamline your organization and prepare for unexpectedproblems. Don't just watch your business dwindle--make yourorganization stronger through these proven techniques for makingthe most of your marketing dollar.