Talking to Humans: Success starts with understanding your customers

Talking to Humans: Success starts with understanding your customers

Taschenbuch
4.52

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Beschreibung

With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
Haupt-Genre
N/A
Sub-Genre
N/A
Format
Taschenbuch
Seitenzahl
88
Preis
11.99 €

Beiträge

2
Alle
4

How to gather opinions on your ideas

If you find yourself in need to collect data on an idea of any kind that has a target base, this book is for you. It is concise, easy to look things up in and a guide for every interview you will ever do which target it is to gather intel on your idea.

5

A pretty short, but nevertheless worthwhile read. It covers the basics of product development, how to collect initial data to support assumptions and even how to ask questions. There is also a nice trick section with examples how to increase your chance for responses.

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