Hey, Whipple, Squeeze This
von Luke Sullivan
Taschenbuch
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Beschreibung
A new edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, master copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great ad. Utilizing hilarious examples and anecdotes, he shows how to creat an ad that will "go in one ear and stay there." This new edition offers expanded advice for advertisers and covers more recent campaigns.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
304
Preis
32.00 €
Beschreibung
A new edition of the book that offers an overview of the good, the bad, and the ugly in advertising. Luke Sullivan, master copywriter at one of the nation's most prestigious advertising firms, divulges all the secrets to writing a great ad. Utilizing hilarious examples and anecdotes, he shows how to creat an ad that will "go in one ear and stay there." This new edition offers expanded advice for advertisers and covers more recent campaigns.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Taschenbuch
Seitenzahl
304
Preis
32.00 €