Eating the Big Fish
von Adam Morgan
Hardcover
ProduktmanagementBusiness &Amp; ManagementWerbungWirtschaft / Werbung, Marketing
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Beschreibung
In Eating the Big Fish, Adam Morgan offers hands-on advice, examples, and useful information to the #2, #3, and #4 brands looking to compete effectively with the top banana. He defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Hardcover
Seitenzahl
304
Preis
56.00 €
Beschreibung
In Eating the Big Fish, Adam Morgan offers hands-on advice, examples, and useful information to the #2, #3, and #4 brands looking to compete effectively with the top banana. He defines the various types of "challenger brands" and then discusses the brand and advertising strategies of the most famous and successful challenger brands of the last decade.
Buchinformationen
Haupt-Genre
Fachbücher
Sub-Genre
Wirtschaft
Format
Hardcover
Seitenzahl
304
Preis
56.00 €